Here’s the complaint Patagonia filed against Anheuser-Busch over their new “Patagonia” Beer
Read Patagonia’s 2019 trademark complaint alleging Anheuser-Busch’s beer branding created an association with the outdoor-clothing company.
Read Patagonia’s 2019 trademark complaint alleging Anheuser-Busch’s beer branding created an association with the outdoor-clothing company.
A 2019 order denies Stone’s preliminary injunction and permits MillerCoors’ counterclaims to proceed in the Keystone trademark dispute.
Mexico’s tequila regulator’s trademark activity illustrates the distinction between certified tequila and other agave spirits in branding.
Warner Bros.’ opposition to a Golden Ticket beer mark illustrates trademark risks when beverage names borrow from well-known entertainment works.
Knee Deep’s Breaking Bud dispute offers a reminder about the requirements and limits of parody defenses to trademark infringement.
Atwater’s trademark refusal illustrates why descriptive ingredient and beer-style language should remain available for competing brewers.
A 2017 complaint challenges Anheuser-Busch’s renewed use of Spuds MacKenzie, raising questions about abandonment and competing trademark rights.
A wine trademark dispute illustrates how the doctrine of foreign equivalents can connect foreign-language marks with their English translations.
The Sazerac–Prichard’s dispute illustrates why consumer-perception evidence matters when deciding whether bourbon terminology is generic or descriptive.
A wine-mark dispute examines how label approval and lawful sales affect the first use in commerce asserted to support trademark rights.
A 2013 labeling dispute explores the boundary between referencing another brand and using its reputation to market a competing product.
A 2013 update examines the Sazerac–Hood River dispute over cinnamon-whiskey marks and the use of the longstanding term “firewater.”