Here’s the complaint Patagonia filed against Anheuser-Busch over their new “Patagonia” Beer

I’m sure you’ve been wondering what this is all about. A Patagonia branded beer from AB? A lawsuit from Patagonia over the use of their arguably famous mark?

Well, dear reader, worry not. Here’s the Complaint (also embedded below).

In short, the well drafted and detailed complaint is worth the read and lays out the reasons Patagonia believe that AB has made purposeful decisions to have it appear that their Patagonia beer is made by the Patagonia clothing company.


Ashley Brandt

Hi there! I’m happy you’re here. My name is Ashley Brandt and I’m an attorney in Chicago representing clients in the Food and Beverage, Advertising, Media, and Real Estate industries. A while back I kept getting calls and questions from industry professionals and attorneys looking for advice and information on a fun and unique area of law that I’m lucky enough to practice in. These calls represented a serious lack of, and need for, some answers, news, and information on the legal aspects of marketing and media. I've got this deep seeded belief that information should be readily available and that the greatest benefit from the information age is open access to knowledge... so ... this blog seemed like the best way to accomplish that. I enjoy being an attorney and it’s given me some amazing opportunities, wonderful experiences, and an appreciation and love for this work. I live in Chicago and work at an exceptional law firm, Goldstein & McClintock, with some truly brilliant people. Feel free to contact me at any time with any issues, comments, concerns… frankly, after reading this far, I hope you take the time to at least let me know what you think about the blog and how I can make it a better resource.

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