Using Super Bowl or NFL marks in a beverage promotion can imply an affiliation. The article discusses clearance for bars and beverage brands.
Watch the second Ninth Circuit argument in the Jim Beam and Johnny Love Vodka dispute over lipstick imagery on flavored spirits.
The BIG SIX trademark application illustrates how industry terminology, descriptiveness, and genericness affect registration of wine marks.
Read Three Floyds’ 2019 trademark complaint against Floyd’s Spiked Beverages, including allegations based on consumer reviews and brand association.
A 2019 ruling allows Patagonia’s beer-branding dispute against Anheuser-Busch to proceed, examining fame, dilution, and marketplace presentation.
The 2019 summary-judgment briefs in Stone’s Keystone branding dispute frame competing accounts of consumer confusion and trademark scope.
A 2019 TTAB ruling leaves the craft brewers’ lightbulb-mark dispute for trial, illustrating factual questions in beer-brand confusion analysis.
The Liquor Slinger refusal examines similarities between liquor and drinking-glass marks and evidence that distilleries also sell branded drinkware.
A 2019 trademark opposition over a historic steam-brewery name raises questions about beer terminology, brand rights, and industry history.
Read the 2019 complaint and exhibits challenging Oskar Blues’ Guns ‘N’ Rosé beer, with discussion of trademark use and claimed parody.
USPTO’s May 2019 cannabis guidance addresses lawful use in commerce and how the 2018 Farm Bill affects registration of hemp-related trademarks.
A trademark dispute illustrates why hashtag format and character limits do not remove the need to satisfy nominative fair-use requirements.
