Category: Suppliers

Legal issues for beverage suppliers, including brand protection, distribution arrangements, advertising, and commercial disputes.

Wine and tequila bottles flank the headline The Bandido Fights Back, with a courthouse in the background.

El Bandido Yankee Fights Back: Ninth Circuit Reverses Sutter Home’s Trademark Win

Sutter Home won twice in its effort to block El Bandido Yankee’s trademarks. Then the Ninth Circuit reversed, explaining why the whole mark matters and why evidence of marketplace coexistence deserved consideration. The decision offers beverage brands practical lessons about resisting expansive trademark claims and building the evidence needed to defend a name.