Tag Archives: Marketing

March 10

Sapporo Wins “Not Made In Japan” Lawsuit – Havana Club and Red Stripe Opinions Are Gaining Steam as Precedent for Beer False Origin Lawsuits

“If I wanted American beer, I would have bought Budweiser” – that’s what the plaintiff in the recently dismissed class action against Sapporo told the New York Post back when they reported on her filing the lawsuit. The plaintiff in this suit went after Sapporo claiming that the packaging mislead consumers into believing the beer […]

December 23

More Famous Than Your Lawyers? Why Are You Letting Them Put Your Brand on Their Website Without Compensation?

Do your vendors advertise that they work with you?  How about vendors you haven’t worked with in over a years? Chances are it’s a much greater boon to them (which is, of course, why they want your logo on their website) than it is to you. Your lawyers, accountants, advertising agencies and other vendors use […]

Millennials and Gen-Xers Will Dominate Your Sales by 2016

I had the unique opportunity yesterday of getting to visit the International Wine and Spirits Event which is part of the National Restaurant Association’s Show going on here in Chicago.  I know it’s a bit tardy, but if you have the opportunity to attend today or tomorrow, you really should go check it out. There […]