Millennials and Gen-Xers Will Dominate Your Sales by 2016

I had the unique opportunity yesterday of getting to visit the International Wine and Spirits Event which is part of the National Restaurant Association’s Show going on here in Chicago.  I know it’s a bit tardy, but if you have the opportunity to attend today or tomorrow, you really should go check it out.

There was a wonderful presentation put on by Kip Snider of Yardhouse, Ray Daniels of Cicerone, and Lee Sanders of TGI Friday’s, entitled “Beer Profitability” that anyone looking to increase their knowledge and perhaps their businesses offerings concerning craft beer, should definitely check out at the IWSB’s website when the presentation recordings are available.

Of note from this discussion were some interesting statistics regarding the rise of Gen X-ers and Millennials as beer consumers and their trend towards craft products in the upcoming years.  The recent Heineken ad campaigns and Finch Beer Co.’s “Threadless” IPA are a true sign that this is really the new trend in sales and that brewers, distillers and wineries, along with restaurants, especially, should be capitalizing on this market now rather than waiting to see the trends in their own sales data before making the leap to these up and coming consumers.

Ashley Brandt

Hi there! I’m happy you’re here. My name is Ashley Brandt and I’m an attorney in Chicago representing clients in the Food and Beverage, Advertising, Media, and Real Estate industries. A while back I kept getting calls and questions from industry professionals and attorneys looking for advice and information on a fun and unique area of law that I’m lucky enough to practice in. These calls represented a serious lack of, and need for, some answers, news, and information on the legal aspects of marketing and media. I've got this deep seeded belief that information should be readily available and that the greatest benefit from the information age is open access to knowledge... so ... this blog seemed like the best way to accomplish that. I enjoy being an attorney and it’s given me some amazing opportunities, wonderful experiences, and an appreciation and love for this work. I live in Chicago and work at an exceptional law firm, Goldstein & McClintock, with some truly brilliant people. Feel free to contact me at any time with any issues, comments, concerns… frankly, after reading this far, I hope you take the time to at least let me know what you think about the blog and how I can make it a better resource.

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