Tagged: Anheuser-Busch

Drum kit and microphones on a stage in front of a Budweiser-branded backdrop.

The scariest thing about the TTB / Anheuser-Busch offer in compromise and suspension agreement over sponsorship and advertising practices is what wasn’t written… assertions of verbal agreements require vigorous enforcement.

The 2020 TTB settlement with Anheuser-Busch highlights sponsorship, retailer benefits, exclusivity, and the importance of enforcing verbal arrangements.