Category: Online Reviews

Legal coverage of online reviews, endorsements, social media promotions, and advertising disclosures for beverage businesses.

Beertwitter FTC asks for public comment on endorsement guides

FTC waits for #beertwitter to chime in: Public comment solicited for endorsement guides (the ones that require you tell me you got that beer or wine for free with the expectation you were going to post about it).

The FTC’s 2020 review of its Endorsement Guides asked about disclosures for products supplied to reviewers and social media influencers.

Illinois's new of value standards regarding social media and alcohol advertising for craft beer, wine, craft spirits and alcohol distribution

What the new Illinois “of value” regulations say about using social media. (Illinois’s new “of value” standards Part 2.)

Part two of the 2018 Illinois of-value series examines social-media activity and the relationships between beverage suppliers, wholesalers, and retailers.

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