Make Sure Your Labels Follow These New Guidelines From the TTB for “Serving Facts” Statements

In 2007, the TTB issued Notice No.
73
, a proposed rule entitled “Labeling and Advertising of Wines, Distilled
Spirits and Malt Beverages”.  That rule proposed
an amendment to the current TTB regulations that would allow for optional content
labeling similar to the nutrition facts we have for many other food products.

The TTB hasn’t issued the official rule yet.  But, two weeks ago, the TTB issued Ruling 2013-2.  This ruling sets out some interim guidelines
for the use of optional “Serving Facts” statements on labels pending the actual
issuance of the Rule. 

In addition to offering clear guidance on the required
serving sizes for Wine, Malt Beverages and Distilled Spirits, and cementing the
already stated rule that calories, carbohydrates, fat and protein must be
disclosed.

Anyone interested in including serving facts statements on
their labeling should definitely examine the sample statements included at the
end of the Ruling linked above.

Ashley Brandt

Hi there! I’m happy you’re here. My name is Ashley Brandt and I’m an attorney in Chicago representing clients in the Food and Beverage, Advertising, Media, and Real Estate industries. A while back I kept getting calls and questions from industry professionals and attorneys looking for advice and information on a fun and unique area of law that I’m lucky enough to practice in. These calls represented a serious lack of, and need for, some answers, news, and information on the legal aspects of marketing and media. I've got this deep seeded belief that information should be readily available and that the greatest benefit from the information age is open access to knowledge... so ... this blog seemed like the best way to accomplish that. I enjoy being an attorney and it’s given me some amazing opportunities, wonderful experiences, and an appreciation and love for this work. I live in Chicago and work at an exceptional law firm, Goldstein & McClintock, with some truly brilliant people. Feel free to contact me at any time with any issues, comments, concerns… frankly, after reading this far, I hope you take the time to at least let me know what you think about the blog and how I can make it a better resource.

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