Magic Hat v. West Sixth – A Lesson in Using Social Media to Supplant the Law?

The team over at Beerpulse
is doing a great job covering the dispute
that’s turned into a public-press-release-tennis-match
between Magic Hat Brewing and Lexington, Kentucky’s
West Sixth Brewing
.

For those of you looking for a full copy of the complaint
that Magic Hat filed, along with all the exhibits, here it is.

Given the standards applied to social media by the recent TTB
Circular
, it’s fascinating to watch these two go right up to the line of
not saying anything disparaging about a competitor’s “products” in their facebook
and twitter feeds.

It will be interesting to see whether the social media campaign asking
Magic Hat to drop its lawsuit will result in their capitulation.

Ashley Brandt

Hi there! I’m happy you’re here. My name is Ashley Brandt and I’m an attorney in Chicago representing clients in the Food and Beverage, Advertising, Media, and Real Estate industries. A while back I kept getting calls and questions from industry professionals and attorneys looking for advice and information on a fun and unique area of law that I’m lucky enough to practice in. These calls represented a serious lack of, and need for, some answers, news, and information on the legal aspects of marketing and media. I've got this deep seeded belief that information should be readily available and that the greatest benefit from the information age is open access to knowledge... so ... this blog seemed like the best way to accomplish that. I enjoy being an attorney and it’s given me some amazing opportunities, wonderful experiences, and an appreciation and love for this work. I live in Chicago and work at an exceptional law firm, Goldstein & McClintock, with some truly brilliant people. Feel free to contact me at any time with any issues, comments, concerns… frankly, after reading this far, I hope you take the time to at least let me know what you think about the blog and how I can make it a better resource.

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