Magic Hat v. West Sixth – A Lesson in Using Social Media to Supplant the Law?

The team over at Beerpulse
is doing a great job covering the dispute
that’s turned into a public-press-release-tennis-match
between Magic Hat Brewing and Lexington, Kentucky’s
West Sixth Brewing
.

For those of you looking for a full copy of the complaint
that Magic Hat filed, along with all the exhibits, here it is.

Given the standards applied to social media by the recent TTB
Circular
, it’s fascinating to watch these two go right up to the line of
not saying anything disparaging about a competitor’s “products” in their facebook
and twitter feeds.

It will be interesting to see whether the social media campaign asking
Magic Hat to drop its lawsuit will result in their capitulation.