Magic Hat v. West Sixth – A Lesson in Using Social Media to Supplant the Law?
The team over at Beerpulse
is doing a great job covering the dispute
that’s turned into a public-press-release-tennis-match between Magic Hat Brewing and Lexington, Kentucky’s
West Sixth Brewing.
For those of you looking for a full copy of the complaint
that Magic Hat filed, along with all the exhibits, here it is.
Given the standards applied to social media by the recent TTB
Circular, it’s fascinating to watch these two go right up to the line of
not saying anything disparaging about a competitor’s “products” in their facebook
and twitter feeds.
It will be interesting to see whether the social media campaign asking
Magic Hat to drop its lawsuit will result in their capitulation.