Disaronno sues Sazerac over square cap trade dress infringement – what do you think?
Disaronno’s 2019 complaint against Sazerac challenges a competing bottle cap and illustrates protection of distinctive beverage packaging.
Tagged: Trade dress
Sazerac Sues Distiller Over Fireball Trade Dress – What Do You Think?
Sazerac’s 2017 complaint challenges proposed competing packaging, illustrating the role of trade dress in protecting beverage presentation.
Design Elements Creating Distinctive Packaging Can Be Protected
A Sixth Circuit decision examines protection for Maker’s Mark’s dripping red-wax seal in a dispute involving Cuervo tequila packaging.
You Know How Important Your Brand Is… So Why Would You Risk Not Protecting It?
A discussion of beverage-brand protection addresses recipes, formulas, labels, logos, packaging, and the value of securing intellectual-property rights.
