Tag Archives: Trade dress

February 28

Sazerac Sues Distiller Over Fireball Trade Dress – What Do You Think?

That picture pretty much sums up the gist of this complaint that Sazerac has filed against Caribbean Distillers (makers of Sonavavitch vodka (you’re reading that right)) for a product they are be planning on making… that’s right, it doesn’t exist yet.  But that’s not stopping the good folks who make Fireball from protecting their market […]

Design Elements Creating Distinctive Packaging Can Be Protected

In a win for beverage producers and their creative design teams, the Sixth Circuit ruled yesterday that the Maker’s Mark red dripping-wax seal is an extremely strong trademark that deserves protection. Freeborn & Peters’ own David Ter Molen (who runs the wonderful Food Identity Blog) was quoted in today’s edition of Inside Counsel regarding the […]

You Know How Important Your Brand Is… So Why Would You Risk Not Protecting It?

Your recipes, formulas, labeling, logos, slogans, design and packaging – everything that goes into your identity as a company is something you need to protect.  You know that missteps in advertising can kill your brand.  Certainly you’d never repeat the types of mistakes (these types) that were part of the infamous “Drink Schlitz or I’ll […]