Tagged: Hard Seltzer

Topo Chico Margarita Hard Seltzer can label with Signature Margarita wording and a Nutrition Facts panel.

Valuable insight on packaging design and labeling offered in Court’s dismissal of claims that hard seltzer conveyed the impression it contained tequila. Saying “Margarita Hard Seltzer” is not the same as saying “Sparkling Margarita” or “Margarita Cocktail.”

Advertising / Hard Seltzer / Opinions / Suits
April 25, 2023

What does “Margarita Hard Seltzer” tell a shopper? The Warren ruling looks at the words, images, and disclosures on Topo Chico’s packaging together.

Brizzy v Vizzy Seltzer Suit against Molson Coors

A welcome opinion based on common sense trademark analysis as Molson Coors wins fizzy hard seltzer name argument against Brizzy maker at 5th Circuit.

Hard Seltzer / Suits / Trademark
December 7, 2020

The Fifth Circuit’s 2020 Brizzy–Vizzy ruling examines fizzy beverage names, packaging differences, and the evidence needed for a trademark injunction.

Fizzy… oops, I mean Brizzy, hard seltzer maker files opening brief in appeal of trademark injunction ruling in favor of Fizzy… darn, I mean Vizzy, Molson Coors’ brand hard seltzer. (Bonus: we’ve got the brief for you)

Beer / Hard Seltzer / Suits / Trademark
June 12, 2020

Future Proof’s opening brief challenges the denial of a trademark injunction against Vizzy hard seltzer. Read the 2020 brief and record excerpts.

Judge agrees with Molson Coors – “izzy” is indicative of “fizzy” and hard seltzers using it in their names should understand there will be others using it. Brizzy can’t stop Vizzy from getting to market. (Bonus: we’ve got the docs for you (and shout out to the attorney that included our article in Molson Coors’ appendix))

Beer / Hard Seltzer / Suits / Trademark
March 26, 2020

A March 2020 ruling examines the “izzy” suffix, fizzy beverages, and the likelihood of confusion between Brizzy and Vizzy hard seltzers.

Tagged: Hard Seltzer

Valuable insight on packaging design and labeling offered in Court’s dismissal of claims that hard seltzer conveyed the impression it contained tequila. Saying “Margarita Hard Seltzer” is not the same as saying “Sparkling Margarita” or “Margarita Cocktail.”

A welcome opinion based on common sense trademark analysis as Molson Coors wins fizzy hard seltzer name argument against Brizzy maker at 5th Circuit.

Fizzy… oops, I mean Brizzy, hard seltzer maker files opening brief in appeal of trademark injunction ruling in favor of Fizzy… darn, I mean Vizzy, Molson Coors’ brand hard seltzer. (Bonus: we’ve got the brief for you)

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