Coors Light and the Rockies: A Case of Marketing, Misinterpretation, and the Reasonable Consumer
The 11th Circuit Court of Appeals recently issued its decision in Lorenzo v. MillerCoors,...
Tagged: false advertising
Can calling your product “local” on advertising or packaging give your competitors a claim against you for false advertising and unfair competition if you don’t meet their definition of “local”?
What’s in a geographic descriptor? Would advertising implying a connection to Hawaii, say, be...
Asahi Beer settles false advertising class action over “not” made in Japan consumer action; we’ve got the details
There’s finally an end to the Asahi Beer class action saga. A breif recap...
Facing false advertising suit, Olympia Beer removed the words “pure mountain water” from its website. Does that help or hurt?
Olympia Beer is currently waiting for a court to decide if its various branding,...
Court certifies class action in Kona Brewing “not from Hawaii” false advertising lawsuit – Kona appeals.
We’d previously reported on the Kona Brewing false advertising lawsuit where a Kona purchaser...
Millercoors Wins “Not From Australia” Lawsuit Over Claims That Foster’s Marketing Misleads Drinkers
In one of latest wins for brewers against deceptive labeling lawsuits brought against domestically...
Anheuser Wins Again Pursuing Claims Against Ex-Employee Associated With Alcohol Content False Advertising Suits
In case you don’t remember, back in 2013 we shed some light on a...
Bud Light Lime Lime-a-Rita not False Advertising Says – 9th Circuit … Compared to a Fictional Budweiser Lime-a-Rita or a Margarita
The 9th Circuit has upheld the District Court decision dismissing the false advertising case...
Sapporo Wins “Not Made In Japan” Lawsuit – Havana Club and Red Stripe Opinions Are Gaining Steam as Precedent for Beer False Origin Lawsuits
“If I wanted American beer, I would have bought Budweiser” – that’s what the...
Kona Brewing Sued For Falsely Advertising It’s Made in Hawaii
Kona Brewing prides itself on its Hawaiian origins. Take a look at that website,...
Frivolous Lawsuit Against Walmart Alleges Private Label / Contract Beer Made at Larger Facility Can’t Be Craft
In what’s certain to raise the ire of many private labelers and contract brewers...
8-Season vs. 8-Year Bourbon False Advertising Suit Dropped
When last we updated you on this lawsuit, the defendants, bourbon makers, had filed...
