Valuable insight on packaging design and labeling offered in Court’s dismissal of claims that hard seltzer conveyed the impression it contained tequila. Saying “Margarita Hard Seltzer” is not the same as saying “Sparkling Margarita” or “Margarita Cocktail.”
What does “Margarita Hard Seltzer” tell a shopper? The Warren ruling looks at the words, images, and disclosures on Topo Chico’s packaging together.
