Competing claims to Kentucky bourbon history produced another lesson about proof. The Sixth Circuit’s decision examines ambiguous “first” claims, consumer deception, and the evidence beverage brands need before turning a marketing dispute into litigation.
An Omaha cocktail bar’s barber-shop theme attracted a licensing challenge. We examine the preliminary-injunction ruling and explain why a name, a barber pole, and themed décor deserve a closer First Amendment analysis.
A retrospective on Newcombe’s Coors lawsuit examines celebrity likenesses, sports imagery, and factual disputes in advertising publicity claims.
Part six examines proposed aggregate-packaging restrictions, electronic recordkeeping, and claim substantiation under Notice 176.
Part five examines proposed changes to alcohol-label content restrictions, including the U.S. flag, under TTB’s Notice 176.
A 2018 order certifies a consumer class challenging Hawaiian-origin impressions in Kona beer packaging, prompting the brewer’s appeal.
Missouri’s 2018 emergency amendment responds to a federal ruling against portions of the state’s alcohol-advertising restrictions.
A Missouri advertising decision considers whether direct retail privileges undermine the state’s asserted justification for tied-house restrictions.
A Natural Light photograph dispute illustrates why beverage marketers need both copyright permission and appropriate releases from pictured people.
A discussion of charitable partnerships examines registration and advertising issues for wineries, breweries, and distilleries promoting donations.
A 2014 overview considers issues beverage producers should review when using athletes and sports themes in labels and advertising.
The FDA’s 2013 final rule defines voluntary gluten-free claims while leaving additional questions about fermented beverages for later guidance.
