Court orders Bud Light to stop advertising with a few phrases and bans two commercials and a billboard in the MillerCoors corn syrup lawsuit. Bonus – we’ve got the opinion for you.
We’ll have more on this tomorrow, but for now, we wanted to post the opinion for you to read. The Judge found a likelihood of success on the merits as to some of MillerCoors’ allegations that Bud Light’s ad campaign was misleading and ordered a “limited” injunction – enjoining Anheuser from using the following language in its commercials, print advertisements and social media:
• Bud Light contains “100% less corn syrup”;
• Bud Light in direct reference to “no corn syrup” without any reference to “brewed with,” “made with” or “uses”;
• Miller Lite and/or Coors Light and “corn syrup” without including any reference to “brewed with,” “made with” or “uses”; and
• Describing “corn syrup” as an ingredient “in” the finished product.
The Court’s order noted that it specifically intended to include Anheuser’s display of the:
• “100% less corn syrup” billboards;
MillerCoors v Anheuser Busch Lawsuit photograph of Corn Syrup ad billboards l in complaint
• Second Thespians commercial; and
• Bud Light King commercial.
Here’s the opinion:
Miller-v.-Anheuser-Order-on-Preliminary-Injunction
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[…] surrounding the Super Bowl and related advertising Anheuser-Busch has pursued in the game’s wake. You can read that trial court opinion here. In short, the injunction granted partial relief to MillerCoors and instructed Anheuser to top […]
[…] the Super Bowl and related advertising Anheuser-Busch has pursued in the game’s wake. You can read that trial court opinion here. In short, the injunction granted partial relief to MillerCoors and instructed Anheuser to top […]