I had my first High Seas IPA at DTW and thought it was gloriously refreshing. So, I’m disappointed to learn that the assets that had a hand in creating it will be auctioned off tomorrow. For those of you looking for more information about this turn of events, the Lansing State Journal has an in depth piece on it here.
But the demise of Michigan Brewing Company, while sad, is an opportunity for those of you looking to get in on purchasing some brewery equipment. According to the website for Williams and Lipton, the auctioneers, the categories for the division of the lots involved in the auction are going to range from brewery and restaurant equipment to retail equipment, the brand names and intellectual property for Michigan Brewing Company and Celis Brands along with furniture, facebook, IP domains and Twitter accounts… the list goes on.
If you can’t make it out to 1093 Highview Drive, Webberville Michigan, there is an opportunity to register with BiddSpotter and bid online. The auction advertisement, for those of you that can’t get the link to work is here:
You should know that true to traditional auction practices, the entire bulk offering will be put up for bidding first then they will break it out allowing for piecemeal bidding if there is a need.