Competing claims to Kentucky bourbon history produced a dispute over literal falsity, consumer perception, and materiality. This article examines the district court’s 2025 ruling and its lessons for spirits branding.
The Sazerac–Prichard’s dispute illustrates why consumer-perception evidence matters when deciding whether bourbon terminology is generic or descriptive.
A 2017 update reports voluntary dismissal without prejudice of the Old Charter lawsuit concerning eight-season and eight-year aging impressions.
The 2017 dismissal briefing examines claims that Old Charter’s revised age-related labeling misled purchasers about the bourbon’s maturation.
Diageo’s 2016 complaint alleges competing bottle designs infringe Bulleit’s trade dress and dilute its brand protection.
