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Court orders Bud Light to stop advertising with a few phrases and bans two commercials and a billboard in the MillerCoors corn syrup lawsuit. Bonus – we’ve got the opinion for you.

Bud Light advertisement with a medieval landscape and the claim Brewed with no Corn Syrup.

Bud Light advertisement with a medieval landscape and the claim Brewed with no Corn Syrup.

We’ll have more on this tomorrow, but for now, we wanted to post the opinion for you to read. The Judge found a likelihood of success on the merits as to some of MillerCoors’ allegations that Bud Light’s ad campaign was misleading and ordered a “limited” injunction – enjoining Anheuser from using the following language in its commercials, print advertisements and social media:

• Bud Light contains “100% less corn syrup”;

• Bud Light in direct reference to “no corn syrup” without any reference to “brewed with,” “made with” or “uses”;

• Miller Lite and/or Coors Light and “corn syrup” without including any reference to “brewed with,” “made with” or “uses”; and

• Describing “corn syrup” as an ingredient “in” the finished product.

The Court’s order noted that it specifically intended to include Anheuser’s display of the:

• “100% less corn syrup” billboards;

MillerCoors v Anheuser Busch Lawsuit photograph of Corn Syrup ad billboards l in complaint

• Second Thespians commercial; and

• Bud Light King commercial.

Here’s the opinion:

 

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