Tag Archives: Federal Trade Commission

Are People Tweeting or Blogging About Your Beverages And Not Disclosing A Relationship They Have With You?

The FTC has guidelines regarding the disclosure of any relationship you as a brewer, winemaker or distiller may have with someone tweeting or blogging reviews of your products, and you need to know about them. The Federal Trade Commission’s guidelines “Concerning the Use of Endorsements and Testimonials in Advertising” are a pretty short read.  Which […]