Who funds the discount at the register? Illinois’s 2022 proposal distinguished several kinds of beverage promotions and addressed retailer reimbursement for scan backs.
Illinois charity promotions involve statutes, attorney-general rules, and liquor regulations. This article outlines issues for beverage businesses.
A Natural Light photograph dispute illustrates why beverage marketers need both copyright permission and appropriate releases from pictured people.
An example licensing agreement illustrates issues to address when authorizing merchandise bearing a beverage company’s brand.
A discussion of TTB guidance examines promotional programs involving retailers and the trade-practice issues beverage suppliers should consider.
