Court orders Bud Light to stop advertising with a few phrases and bans two commercials and a billboard in the MillerCoors corn syrup lawsuit. Bonus – we’ve got the opinion for you.

We’ll have more on this tomorrow, but for now, we wanted to post the opinion for you to read. The Judge found a likelihood of success on the merits as to some of MillerCoors’ allegations that Bud Light’s ad campaign was misleading and ordered a “limited” injunction – enjoining Anheuser from using the following language in its commercials, print advertisements and social media:

• Bud Light contains “100% less corn syrup”;

• Bud Light in direct reference to “no corn syrup” without any reference to “brewed with,” “made with” or “uses”;

• Miller Lite and/or Coors Light and “corn syrup” without including any reference to “brewed with,” “made with” or “uses”; and

• Describing “corn syrup” as an ingredient “in” the finished product.

The Court’s order noted that it specifically intended to include Anheuser’s display of the:

“100% less corn syrup” billboards;

MillerCoors v Anheuser Busch Lawsuit photograph of Corn Syrup ad billboards l in complaint

MillerCoors v Anheuser Busch Lawsuit photograph of Corn Syrup ad billboards l in complaint

• Second Thespians commercial; and

• Bud Light King commercial.

Here’s the opinion:

Miller-v.-Anheuser-Order-on-Preliminary-Injunction

 

Ashley Brandt

Hi there! I’m happy you’re here. My name is Ashley Brandt and I’m an attorney in Chicago representing clients in the Food and Beverage, Advertising, Media, and Real Estate industries. A while back I kept getting calls and questions from industry professionals and attorneys looking for advice and information on a fun and unique area of law that I’m lucky enough to practice in. These calls represented a serious lack of, and need for, some answers, news, and information on the legal aspects of marketing and media. I've got this deep seeded belief that information should be readily available and that the greatest benefit from the information age is open access to knowledge... so ... this blog seemed like the best way to accomplish that. I enjoy being an attorney and it’s given me some amazing opportunities, wonderful experiences, and an appreciation and love for this work. I live in Chicago and work at an exceptional law firm, Goldstein & McClintock, with some truly brilliant people. Feel free to contact me at any time with any issues, comments, concerns… frankly, after reading this far, I hope you take the time to at least let me know what you think about the blog and how I can make it a better resource.

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